Site MapHelpFeedbackPersuasive Speaking
Persuasive Speaking
(See related pages)


Foundations of Persuasion
  1. Defining Persuasion
  2. Goals of Persuasion
  3. Attitude-Behavior Consistency
  4. Elaboration Likelihood Model
  5. Culture and Persuasion
Persuasion Strategies
  1. Enhance the Speaker
  2. Box 18-1 Sharper Focus The "Spread Fred" Campaign
  3. Build Arguments
  4. Induce Cognitive Dissonance
  5. Use the Contrast Effect
  6. Box 18-2 Sharper Focus An Exercise in Contrast
  7. Try Emotional Appeals
  8. Use a Persuasive Organizational Pattern
  9. Box 18-3 Sharper Focus A Sample Outline and Persuasive Speech
Summary
Quizzes Without Consequences
Key Terms
Suggested Readings
Film School
Appendix: Interviewing
  1. Glossary
  2. References
  3. Credits
  4. Index





To learn more about the book this website supports, please visit its Information Center.
(c)2004 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


OthersOnline Learning Center

Home > Chapter 18 > Chapter Outline