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Brydon: Between One and Many textbook cover
Between One and Many: The Art and Science of Public Speaking, 4/e
Steven R. Brydon, California State University, Chico
Michael D. Scott, California State University, Chico
Persuasive Speaking

Learning Objectives

After reading this chapter and reviewing the learning resources on your CD-ROM and at the Online Learning Center, you should be able to:

1

Describe how your assessment of the audience and situation is important to persuasive speaking.

2

Describe the four goals persuasive speeches are designed to achieve.

3

Analyze the audience of a persuasive message in terms of cultural, demographic, and individual diversity.

4

Define ethos, logos, and pathos.

5

Achieve persuasiveness through the use of speaker credibility.

6

Describe the process of elaborated thinking in relation to persuasion.

7

Demonstrate how to use first-, second-, and third-order data as evidence in a persuasive speech.

8

Explain the rationale for presenting a two-sided persuasive message, and construct a two-sided persuasive message.

9

Demonstrate how certain types of persuasive appeals are linked to audience members' emotions and primitive beliefs.








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