In its various renditions, adaptations, and translations, McConnell has become the best selling economics principles textbook(s) in the world. McConnell presents the principles material in a way that students enjoy reading; Instructors know that it contains the material they need to teach their principles courses. It covers the core curriculum and provides a strong overall support package

Microeconomics has a long and successful track record and people teaching principles know it. The effort to focus on core principles, clear writing, and clear and consistent graphics has brought a revival of the McConnell text in the Canadian market in the past few editions. The clear writing, currency of material, examples and coverage of current events makes this a book that appeals to students.