Activity 31.2 Materialism Scale
(with permission of U of Chicago Press and Richins)
Read each of the following statements as if it referred to you. Then, please indicate your agreement or disagreement with the statement by registering a number in the blank next to the question. The numbers correspond to the following responses (1 = strongly disagree; 2 = disagree; 3 = donít agree or disagree; 4 = agree; and 5 = strongly agree):
Reprinted from Richins and Dawson, Journal of Consumer Research, vol. 19, p. 303Ė316. Copyright by the University of Chicago Press. Used with permission.