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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
Student Center

Contents:

Chapter 1: An Overview of Marketing
Chapter 2: The Marketing Environment - Changing, Complex and Uncertain
Chapter 3: Market Segmentation, Targeting and Positioning
Chapter 4: Marketing Research and Market Information
Chapter 5: Consumer Behaviour
Chapter 6: Developing New Products and Services
Chapter 7: Managing Products and Brands
Chapter 8: Managing Marketing Chanels and Wholesaling
Chapter 9: Integrating Supply Chain and Logistics Management
Chapter 10: Building the Price Foundation
Chapter 11: Arriving at the Final Price
Chapter 12: From Marketing Communication to IMC
Chapter 13: The Dimensions of Advertising
Chapter 14: Communication and Promotional Management
Chapter 15: The Promotional Mix
Chapter 16: The Nature of PR
Chapter 17: PR: The Credibilty Builder
Chapter 18: Managing Services
Chapter 19: Linking Marketing and Corporate Strategies






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