COMMUNICATION Information Center: Table of Contents


		About the Authors Book Preface Table of Contents



	Student Edition
	Instructor Edition

COMMUNICATION: For Retail Professionals

M Ashraf Rizvi, Indian Institute of Management, Indore
Ramneek Kapoor, Omegan School of Business, Indore

1. Retail scenario in India
2. Retail communication and management
3. Communication challenges for retail salespersons
4. Communication for customer relationship management
5. Customer Interactions
6. Effective listening for retail salespersons
7. Team communication for retail management
8. Non-verbal communication in sales
9. Application of Product Knowledge in Retail Sales

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a complimentary copy for review.