About the Book
About the Author
Instructor’s Resources
Student's Exercises
Bulletin Board
Queries and Feedback
All the features of the web site are open for all except Instructor’s Resources -- it is password-protected and is available exclusively to the teachers and trainers. It contains the following useful supplements:
Chapter-wise Power point slides–There are 7-15 slides for each chapter, which can be used to aid delivering lectures in the classroom.
Two Model Test Papers -- There are two model test papers, which the teacher can use in the classroom for designing term-end tests and internal assignments.
Relationship Accounting Matrix -- Accounting based relation marketing exercise which can be used as additional exercises.
Chapter-wise case analysis – Gives pointers to key points to aid analysis of the cases.
If you are an instructor or a trainer, please contact any of the Tata McGraw-Hill offices to get your password.
You could view snippets from the preface and back cover, 10 actual pages of the book, and the table of contents if you click on About the Book.
If you want to know about Dr Shajahan or write to him, please click on About the Author.
Do visit Bulletin Board from time to time for updates on the book as well as interesting marketing stories.
You can post your queries to the publishers through Queries and Feedback.
2004
Tata McGraw-Hill