Consumer Behavior (SIE) Information Center: Book Preface


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	Student Edition
	Instructor Edition

Consumer Behavior (SIE): Building Marketing Strategy, 9/e

Del I Hawkins, University of Oregon
Roger J Best, University of Oregon
Kenneth A Coney, Late of Arizona State University
Amit Mookerjee, Indian Institute of Management, Lucknow

Book Preface

Preface (50.0K)

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a complimentary copy for review.