Consumer Behavior (SIE) Information Center: Table of Contents


		Table of Contents Book Preface PageOut Walkthrough



	Student Edition
	Instructor Edition

Consumer Behavior (SIE): Building Marketing Strategy, 9/e

Del I Hawkins, University of Oregon
Roger J Best, University of Oregon
Kenneth A Coney, Late of Arizona State University
Amit Mookerjee, Indian Institute of Management, Lucknow

ISBN: 0070600864
Copyright year: 2007

Part I: Introduction
1. Consumer Behavior and Marketing Strategy

Part II: External Influences
2. Cross-Cultural Variations in Consumer Behavior
3. The Changing America Society: Values
4. The Changing Society: demographics and Social Stratification
5. The Changing Society: Subcultures
6. The American Society: Families and Households
7. Group Influences on Consumer Behavior

Part 3: Inter Influences
8. Perception
9. Learning, Memory and Product Positioning
10. Motivation, Personality and Emotion
11. Attitudes and Influencing Attitude
12. Self-concept and Lifestyle

Part 4: Consumer Decision Process
13. Situational Influences
14. Consumer Decision Process and Problem Recognition
15. Information Search
16. Alternative Evaluation and Selection
17. Outlet Selection and Purchase
18. Postpurchase Processes, Customer Satisfaction and Customer Commitment

Part 5: Organizationa as Consumers
19. Organizational Buyer Behavior
Part 6: Consumer Behavior and Marketing Regulation
20. Marketing Regulation and Consumer Behavior

TOC in detail (43.0K)

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