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Key Terms
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Antecedent states  features of the individual person that are not lasting characteristics.
(See page(s) 485)
Atmospherics  the process mangers use to manipulate the physical retail environment to create specific mood responses in shoppers.
(See page(s) 479)
Communications situation  the situation in which consumers receive information.
(See page(s) 475)
Disposition situation  refers to the frequent issue faced by consumers of disposing products or product packages after or before product use.
(See page(s) 476)
Moods  transient feeling states that are generally not tied to a specific event or object.
(See page(s) 485)
Physical surroundings  include décor, sounds, aromas, lighting, weather, and configurations of merchandise or other material surrounding the stimulus object.
(See page(s) 478)
Purchase situation  the situation in which consumers make their product selection.
(See page(s) 476)
Ritual situation  a socially defined occasion that triggers a set of unrelated behaviors that occur in a structured format and that have symbolic meaning.
(See page(s) 487)
Servicescape  refers to atmosphere when describing a service business such as a hospital, bank, or restaurant.
(See page(s) 479)
Situational influence  all those factors particular to a time and place that do not follow from a knowledge of personal and stimulus (choice alternative) attributes and that have an effect on current behavior.
(See page(s) 474)
Social surroundings  the other individuals present during the consumption process.
(See page(s) 482)
Store atmosphere  the sum of all physical features of a retail environment.
(See page(s) 479)
Task definition  the reason the consumption activity is occurring.
(See page(s) 484)
Temporal perspective  situational characteristics that deal with the effect of time on consumer behavior.
(See page(s) 483)
Usage situation  the situation in which consumers select a product based on appropriateness for a specific use.
(See page(s) 476)







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