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1 | |
Those factors particular to a time and place that do not follow from a knowledge of personal and stimulus attributes and that have a demonstrable and systematic effect on current behavior are called: |
| | A) | Internal influence |
| | B) | Situational influence |
| | C) | External influence |
| | D) | Predispositional influence |
| | E) | None of the Above |
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2 | |
Communication, purchase, use, and disposition are all types or categories of: |
| | A) | Consumer activities |
| | B) | Situational characteristics |
| | C) | Situations |
| | D) | Marketing activities |
| | E) | None of the Above |
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3 | |
The dispositional situation relates to a consumers: |
| | A) | How consumers dispose of a product |
| | B) | The mood of the consumer at time of purchase |
| | C) | The mood of the consumer at time of use |
| | D) | The mood of the consumer during communications |
| | E) | None of the Above |
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4 | |
Situations characteristics that involve the atmosphere and servicescape are all part of: |
| | A) | Temporal perspectives |
| | B) | Social surroundings |
| | C) | Antecedent states |
| | D) | Physical features |
| | E) | None of the Above |
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5 | |
When the consumption situation involves a service business, the atmosphere is referred to as: |
| | A) | Ambiance |
| | B) | Atmospherics |
| | C) | Store atmosphere |
| | D) | Servicescape |
| | E) | None of the Above |
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6 | |
The manipulation of merchandise configurations within a retail outlet is considered an element of: |
| | A) | Navigational directory |
| | B) | Physical surroundings |
| | C) | Experiential navigation |
| | D) | Store atmosphere |
| | E) | None of the Above |
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7 | |
The reason the consumption activity is occurring is called the: |
| | A) | Antecedent state |
| | B) | Consumption mission |
| | C) | Motivational tendency |
| | D) | Task definition |
| | E) | None of the Above |
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8 | |
The situational characteristic in which other individuals are present falls under the: |
| | A) | Market mavens |
| | B) | Reference group |
| | C) | Support group |
| | D) | Social surroundings |
| | E) | None of the Above |
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9 | |
Gift giving is based on which of these situational characteristics? |
| | A) | Task definition |
| | B) | Antecedent states |
| | C) | Momentary conditions |
| | D) | Temporal perspectives |
| | E) | None of the Above |
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10 | |
Retailers that cater to individuals who either are in a hurry or who want to make a purchase after regular shopping hours are capitalizing on the situational characteristic that deals with: |
| | A) | Location features |
| | B) | Convenience perspective |
| | C) | Temporal perspective |
| | D) | Antecedent states |
| | E) | None of the Above |
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11 | |
The situational characteristic that incorporates momentary moods or conditions is: |
| | A) | Emotional arousal |
| | B) | Antecedent states |
| | C) | Motivational condition |
| | D) | Transient behavior |
| | E) | None of the Above |
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12 | |
A situation in which a set of interrelated behaviors that occur in a structured format, that have symbolic meaning, and that occur in response to socially defined occasions falls under the category of a: |
| | A) | Ritual situation |
| | B) | Temporal state |
| | C) | Antecedent state |
| | D) | Reoccurring situation |
| | E) | None of the Above |
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13 | |
An analysis of the use situation of individuals can be used to: |
| | A) | Position a product |
| | B) | Develop product lines |
| | C) | Create brand extensions |
| | D) | Develop appropriate advertising strategies |
| | E) | All of the above |
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14 | |
How do moods differ from momentary conditions? |
| | A) | Moods are consistent, whereas momentary conditions are volatile |
| | B) | Moods reflect states, whereas momentary conditions reflect temporary states of being |
| | C) | Moods influence behavior, whereas momentary conditions influence feelings |
| | D) | Moods are antecedent states, whereas momentary conditions fall under temporal perspectives |
| | E) | None of the Above |
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15 | |
Which of the following statement is true? |
| | A) | The Internet is absent of physical surroundings |
| | B) | Personal characteristics are as much momentary conditions as they are traits |
| | C) | Not all purchase and consumption activities are effected by situational variables |
| | D) | Situational variables may interact with object or personal characteristics |
| | E) | None of the Above |
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