(See related pages)
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| Active problem | one the consumer is aware of or will become aware of in the normal course of events. (See page(s) 507) |
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| Actual state | the way an individual perceives his or her feelings and situation to be at the present time. (See page(s) 504) |
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| Desired state | the way an individual wants to feel or be at the present time. (See page(s) 504) |
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| Extended decision making | involves an extensive internal and external information search followed by a complete evaluation of multiple alternatives and significant postpurchase evaluation. (See page(s) 503) |
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| Generic problem recognition | a discrepancy that a variety of brands within a product category can reduce. (See page(s) 513) |
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| Inactive problem | one of which the consumer is not aware. (See page(s) 507) |
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| Limited decision making | involves internal and limited external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation. (See page(s) 503) |
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| Nominal decision making | or habitual decision making occur when there is very low involvement with the purchase. (See page(s) 501) |
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| Problem recognition | the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process. (See page(s) 504) |
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| Product involvement | or enduring involvement occurs when a consumer is very involved with a brand or a product category and yet has a very low level of involvement with a particular purchase of that product because of brand loyalty, time pressures, or other reasons. (See page(s) 501) |
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| Purchase involvement | the level of concern for, or intent in, the purchase process triggered by the need to consider a particular purchase. (See page(s) 501) |
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| Selective problem recognition | a discrepancy that only one brand can solve (See page(s) 514) |