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1 | |
The concept of purchase involvement is defined as: |
| | A) | The level of concern for, or interest in, the purchase process |
| | B) | The motivational attributes of a situation |
| | C) | The emotional components of problem recognition |
| | D) | The number of decision rules applied to a situation |
| | E) | None of the Above |
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2 | |
The process of problem recognition can be defined as: |
| | A) | An increase of a temporal perspective |
| | B) | Recognition of a antecedent state |
| | C) | The difference between an actual and desired state |
| | D) | A discrepancy between expectations and goals |
| | E) | None of the Above |
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3 | |
Selective problem recognition is difference than generic problem recognition in that: |
| | A) | A generic problem is one that only one brand can solve |
| | B) | A selective problem is one that only one brand can solve |
| | C) | A selective problem is an active situation, whereas a generic problem is an inactive problem |
| | D) | A generic problem is experienced by several individuals, whereas a selective problem is only experienced by one individual at a time |
| | E) | None of the Above |
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4 | |
The decision making process relative to low-involvement purchase involvement accounts for: |
| | A) | High degrees of postpurchase dissonance |
| | B) | An limited external search |
| | C) | The importance of product attributes |
| | D) | Brand loyal purchases |
| | E) | None of the Above |
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5 | |
Evidence of limited decision making includes: |
| | A) | A self-imposed deadline |
| | B) | Few alternatives and simple decision rules |
| | C) | An unwillingness to devote cognitive resources to a active problem, thus making it inactive |
| | D) | Situations during which satisfaction is not a concern |
| | E) | None of the Above |
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6 | |
Extended decision making is characterized by: |
| | A) | Frequently used products |
| | B) | Longer decision making |
| | C) | High purchase involvement |
| | D) | Limited differentiation between options |
| | E) | None of the Above |
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7 | |
A problem is said to be active if: |
| | A) | The consumer is in a state of satisfaction |
| | B) | The consumer is in the process of solving it |
| | C) | The problem exists, even if the consumer is not aware of it |
| | D) | The consumer will become aware of it in the normal course of events |
| | E) | None of the Above |
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8 | |
When evaluating a growing number of attributes and searching for larger amounts of external information, the decision making is becoming: |
| | A) | Easier and more clear |
| | B) | More involving |
| | C) | More simple where more simple decision rules can be applied |
| | D) | Limited in the amount of information one individual can process |
| | E) | None of the Above |
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9 | |
An inactive problem is one: |
| | A) | Which an individual is aware and has initiated addressing, but is not currently evaluating |
| | B) | Which an individual is aware but not yet addressing |
| | C) | Which an individual is not yet aware |
| | D) | Which an individual has already taken care of, but could reoccur |
| | E) | None of the Above |
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10 | |
A problem that is not planned, but needs immediate attention can be called: |
| | A) | A future problem |
| | B) | A routine problem |
| | C) | An emerging problem |
| | D) | An emergency problem |
| | E) | None of the Above |
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11 | |
A problem that is expected and needs immediate attention can be called: |
| | A) | A routine problem |
| | B) | An emergency problem |
| | C) | An evolving problem |
| | D) | A planning problem |
| | E) | None of the Above |
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12 | |
A problem that is expected, but does not need immediate attention can be called: |
| | A) | An emergency problem |
| | B) | A routine problem |
| | C) | A planning problem |
| | D) | An evolving problem |
| | E) | None of the Above |
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13 | |
A problem which is unexpected, but does not need immediate attention can be called: |
| | A) | A planning problem |
| | B) | A routine problem |
| | C) | An emergency problem |
| | D) | An evolving problem |
| | E) | None of the Above |
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14 | |
The only way to truly discover consumer problems is to conduct: |
| | A) | An activity analysis |
| | B) | A product analysis |
| | C) | A problem analysis |
| | D) | Human factors research |
| | E) | All of the above |
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15 | |
Two general approached to addressing problem recognition in marketing strategy are: |
| | A) | Attribute or evaluation problem recognition |
| | B) | Generic or selective problem recognition |
| | C) | Activating or suppressing problem recognition |
| | D) | Creating or inventing problem recognition |
| | E) | None of the Above |
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