(See related pages)
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| Awareness set | list of brands thought of as a potential solution. (See page(s) 527) |
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| Banner ads | ads the consumer encounters on the Internet while visiting general information, search, and entertainment sites. (See page(s) 535) |
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| Bots | software “robots” that do the searching for users. (See page(s) 535) |
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| Consideration set | those brands or products one will evaluate for the solution of a particular consumer problem. (See page(s) 527) |
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| Evoked set | those brands or products one will evaluate for the solution of a particular consumer problem. (See page(s) 527) |
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| External search | occurs when the search process is focused on external information relevant to solving the problem. (See page(s) 525) |
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| Home page | a website developed and maintained by a firm (or other organization or individual) that provides product and company data (or independent data from government and private sources). (See page(s) 533) |
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| Inept set | brands that are actively disliked or avoided by the consumer. (See page(s) 528) |
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| Inert set | brands of which the consumer is aware but basically indifferent toward. (See page(s) 528) |
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| Internal search | occurs once a problem is recognized and relevant information from long-term memory is used to determine if a satisfactory solution is known, what the characteristics of potential solutions are, what are appropriate way to compare solutions, and so forth. (See page(s) 525) |
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| Internet presence site (IPS) | a website developed and maintained by a firm (or other organization or individual) that provides product and company data (or independent data from government and private sources). (See page(s) 533) |
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| Ongoing search | done both to acquire information for possible later use and because the process itself is pleasurable. (See page(s) 525) |
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| Perceived risk | a function of the individual, the product, and the situation. (See page(s) 542) |