 | The Business Plan: Creating and Starting the Venture
Chapter 7 - Learning Objectives
- To define what the business plan is, who prepares it, who reads it, and how it is evaluated.
- To understand the scope and value of the business plan to investors, lenders, employees, suppliers, and customers.
- To identify information needs and sources for each critical section of the business plan.
- To enhance awareness of the ability of the Internet as an information resource and marketing tool.
- To present examples and a step-by-step explanation of the business plan.
- To present helpful questions for the entrepreneur at each stage of the planning process.
- To understand how to monitor the business plan.
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