|
1 | |
| | Dividing the market based on behaviour with or toward a product.
|
|
|
2 | |
| | A word, device (design, shape, sound, or colour), or combination of these used to distinguish a seller’s goods or services from those of competitors.
|
|
|
3 | |
| | All individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others.
|
|
|
4 | |
| | All individuals or households that want goods and services for personal consumption or use.
|
|
|
5 | |
| | The process of learning as much as possible about customers and doing everything you can to satisfy them—or even exceed their expectations—with goods and services over time.
|
|
|
6 | |
| | Dividing the market by age, income, and education level.
|
|
|
7 | |
| | The process of identifying the factors that can affect marketing success.
|
|
|
8 | |
| | A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other issues.
|
|
|
9 | |
| | Dividing the market by geographic area.
|
|
|
10 | |
| | Marketing efforts to produce, promote, and reclaim environmentally-sensitive products.
|
|
|
11 | |
| | The process of dividing the total market into groups whose members have similar characteristics.
|
|
|
12 | |
| | The process of determining customer needs and wants and then developing goods and services that meet or exceed these expectations.
|
|
|
13 | |
| | A three-part business philosophy: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
|
|
|
14 | |
| | The ingredients that go into a marketing program: product, price, place, and promotion.
|
|
|
15 | |
| | The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions.
|
|
|
16 | |
| | Developing products and promotions to please large groups of people.
|
|
|
17 | |
| | The process of finding small but profitable market segments and designing or finding products for them.
|
|
|
18 | |
| | Developing a unique mix of goods and services for each individual customer.
|
|
|
19 | |
| | The money or other consideration (including other goods and services) exchanged for the ownership or use of a good or service.
|
|
|
20 | |
| | Data that you gather yourself (not from secondary sources such as books and magazines).
|
|
|
21 | |
| | Any physical good, service, or idea that satisfies a want or need.
|
|
|
22 | |
| | All of the techniques that sellers use to motivate customers to buy their products.
|
|
|
23 | |
| | Dividing the market according to personality or lifestyle (activities, interests, and opinions).
|
|
|
24 | |
| | Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.
|
|
|
25 | |
| | Information that has already been compiled by others and published in journals and books or made available online.
|
|
|
26 | |
| | Marketing directed toward those groups (market segments) an organization decides it can serve profitably.
|
|
|
27 | |
| | The process of testing products among potential users.
|
|