See http://www.witiger.com/marketing/PDOC.htm
For a simple explanation of how these functions work together.
Which of these functions is the most difficult for managers in 2010/2011?
The Planning function of PDOC requires determining the corporate Goal and developing measurable Objectives to achieve that Goal. We use the phrase GOPST
Goal
Objectives
Plans
Strategies
And Tactics
www.witiger.com/ecommerce/GOPSTSWOT.htm Go to http://people.senecac.on.ca/tim.richardson/video/SWOTanalysisBeforeGOPST.AVI To view a video of Prof. Richardson discussing the "reason" for SWOT analysis in the context of developing a Goal, Objectives, Plans, Strategies & Tactics Contingency Planning is also an important consideration for managers, look at some of the YouTube videos on http://www.witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
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