 | Managing Marketing Channels and Wholesaling
After reading this chapter you should be able to:
- Explain what is meant by a marketing channel of distribution and why intermediaries are needed.
- Distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems.
- Describe the factors and considerations that affect a company's choice and management of a marketing channel.
- Recognize how conflict, cooperation, and legal considerations affect marketing channel relationships.
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