 |
| 1 | |
Jay stops at the shopping mall to purchase a new pair of jeans from the Levi’s store. He is the ultimate consumer in a pipeline from the producer through intermediaries including the clothing store. This pipeline is actually a __________. |
| | A) | consumer market |
| | B) | marketing intermediary |
| | C) | marketing channel |
| | D) | transactional function |
| | E) | logistical function |
|
|
|
| 2 | |
A consumer buys berries at Remlinger Farms, flour and sugar at a bulk food store and milk and butter at a supermarket, then returns home to bake two dozen strawberry pies for a family reunion. Which logistical function activity did the consumer engage in that is ordinarily performed by a retailer? |
| | A) | Assorting |
| | B) | Storing |
| | C) | Sorting |
| | D) | Transporting |
| | E) | Risk taking |
|
|
|
| 3 | |
Marketing channels help create value for consumers through four utilities. The utilities are __________. |
| | A) | product, price, promotion and place |
| | B) | intangibility, heterogeneity, perishability and consistency |
| | C) | time, place, form and possession |
| | D) | the four environmental dichotomies |
| | E) | transactional, logistical, facilitating and marketing |
|
|
|
| 4 | |
Logistical function activities include __________. |
| | A) | buying and selling |
| | B) | gathering, storing and dispersing products |
| | C) | financing and grading |
| | D) | risk taking |
| | E) | marketing information and research |
|
|
|
| 5 | |
The three basic functions performed by intermediaries are __________. |
| | A) | accommodating functions, logistical functions and transactional functions |
| | B) | implementation functions, accommodating functions and contractual functions |
| | C) | contractual functions, facilitating functions and logistical functions |
| | D) | facilitating functions, accommodating functions and implementation functions |
| | E) | transactional functions, logistical functions and facilitating functions |
|
|
|
| 6 | |
Longaberger baskets are sold at parties. A hostess invites friends and neighbors to admire the baskets the company has sent to display and takes orders. In return, the hostess is able to purchase the baskets at a discount. Longaberger uses which type of marketing channel? |
| | A) | Clustering |
| | B) | Indirect channel |
| | C) | Direct channel |
| | D) | Marketing channel |
| | E) | Strategic channel alliances |
|
|
|
| 7 | |
International Products, a Burlington, New Jersey, firm that sells industrial cleansers and lubricants wanted to sell its product to factories, hospitals and labs in China, but it did not have the necessary expertise. As a result, International Products hired Asia Marketing & Management to sell, stock and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of a(n) __________. |
| | A) | agent |
| | B) | wholesaler |
| | C) | disintermediary |
| | D) | retailer |
| | E) | industrial distributor |
|
|
|
| 8 | |
The channel strategy demonstrated when Hallmark sells its Hallmark brand greeting cards through Hallmark stores and select department stores and its Ambassador brand of cards through discount and drugstore chains is called __________. |
| | A) | a strategic channel alliance |
| | B) | multichannel distribution |
| | C) | parallel distribution |
| | D) | dual distribution |
| | E) | multi-product distribution |
|
|
|
| 9 | |
Hosiery, toys and health and beauty items are sold by __________. |
| | A) | cash and carry wholesalers |
| | B) | rack jobbers |
| | C) | truck jobbers |
| | D) | general merchandise wholesalers |
| | E) | drop shippers |
|
|
|
| 10 | |
The Fox Entertainment Group counts among its assets a thriving TV production unit, a Hollywood movie studio, 33 TV stations, a half-dozen national cable networks and 21 regional sports networks. Since most of the shows produced at its TV production unit and many of the movies made at its studio are made just for televising on its cable networks, Fox Entertainment Group is an example of a(n) __________. |
| | A) | corporate vertical marketing system |
| | B) | integrated marketing system |
| | C) | contractual vertical marketing system |
| | D) | corporate horizontal marketing system |
| | E) | contractual horizontal marketing system |
|
|
|
| 11 | |
Breath mints, bottled water and nail clippers would most likely use which type of distribution density? |
| | A) | Intensive distribution |
| | B) | Extensive distribution |
| | C) | Selective distribution |
| | D) | Exclusive distribution |
| | E) | Concentrated distribution |
|
|
|
| 12 | |
For which of the following products would the manufacturer be most likely to use exclusive distribution? |
| | A) | Timex watches, Hanes underwear and Nike shoes |
| | B) | Chanel perfume, Steinway pianos and Baccarat crystal |
| | C) | Oreos, Teddy Grahams and vanilla wafers |
| | D) | Paper clips, light bulbs and file folders |
| | E) | Lean Cuisine meals, Breyer's ice cream and Coca-Cola |
|
|
|
| 13 | |
Which of the following is a major consideration for satisfying buyer requirements when designing distribution channels? |
| | A) | Information |
| | B) | Convenience |
| | C) | Variety |
| | D) | Attendant services |
| | E) | All of the above |
|
|
|
| 14 | |
Apple's web site offers customers __________. |
| | A) | a tutorial on using computers |
| | B) | suggestions on how to pick a password you will remember |
| | C) | a way to order Apple merchandise |
| | D) | a way to find the nearest Apple store |
| | E) | information on Olympic athletes Apple supports |
|
|
|
| 15 | |
Keiretsu is the term for __________. |
| | A) | a full-line wholesaler in Korea |
| | B) | a producer-customer direct channel in Japan |
| | C) | selling agents and brokers in Japan |
| | D) | a vertical integration of as well as a social and economic bond between producers and intermediaries in Japan |
| | E) | vertical integration and a social and economic bond between producers and intermediaries in Hong Kong |
|
|
|
| 16 | |
Dual distribution is considered illegal if __________. |
| | A) | both channels are corporate owned |
| | B) | one channel is a direct channel and the other is not |
| | C) | there is an attempt to lessen competition by eliminating wholesalers or retailers |
| | D) | channels are operated from two different states |
| | E) | the prices charged consumers differ as a result of the channel in which they were making their purchases |
|
|
|
| 17 | |
Vertical integration can lead to legal prosecution if __________. |
| | A) | mergers create too much competition |
| | B) | a corporate system attempts to become a contractual system |
| | C) | an administered system attempts to become a corporate system |
| | D) | there is potential to lessen competition or create a monopoly |
| | E) | one member of the channel attempts to take the position of channel captain away from another |
|
|
|
| 18 | |
A(n) __________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell. |
| | A) | resale restriction |
| | B) | oligopolistic practice |
| | C) | monopolistic practice |
| | D) | refusal to deal |
| | E) | tying arrangement |
|
|
|
| 19 | |
Questions of legality regarding tying arrangements and exclusive dealing would most likely occur in __________. |
| | A) | corporate systems |
| | B) | administered systems |
| | C) | franchises |
| | D) | manufacturing |
| | E) | retail-sponsored cooperatives |
|
|
|
| 20 | |
In general, suppliers can select whomever they want as channel intermediaries and may refuse to deal with whomever they choose. However, authorities in many Asian countries monitor channel practices that ____________, create monopolies, or otherwise represent unfair methods of competition under their anticompetitive laws. |
| | A) | are deemed to have unfair advertising |
| | B) | suggest patent infringement |
| | C) | restrain competition |
| | D) | connect channel members |
| | E) | do all of the above |
|
|
.