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1 | |
The transporting, storing and handling of goods to match target customers' needs with a firm's marketing mix, within individual firms and along a channel of distribution is called __________________________. |
| | A) | Logistics |
| | B) | Physical distribution (PD) |
| | C) | Both of the above |
| | D) | None of the above |
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2 | |
How rapidly and dependably a firm can deliver what the customer wants is the ___________________. |
| | A) | Customer service level |
| | B) | Customer satisfaction level |
| | C) | Distribution satisfaction level |
| | D) | Company service level |
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3 | |
Which of the following is NOT one of the trade-offs that must be made to balance what customers' want, and the costs of delivering those services? |
| | A) | Customer service levels |
| | B) | Customer satisfaction levels |
| | C) | Costs |
| | D) | Sales |
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4 | |
The __________________ concept says that all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given level of customer service. |
| | A) | Customer satisfaction |
| | B) | Physical distribution |
| | C) | Total cost |
| | D) | Product distribution |
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5 | |
The ____________ approach is used to select the system that will be used to distribute products, and involves evaluating each possible system, and identifying all costs of each alternative. |
| | A) | Comprehensive cost |
| | B) | Incremental cost |
| | C) | Total cost |
| | D) | Definitive cost |
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6 | |
How the physical distribution system functions are shared, affects which of the following, the most? |
| | A) | Product |
| | B) | Place |
| | C) | Promotion |
| | D) | Price |
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7 | |
A key advantage of just-in-time (JIT) for business customers is that it reduces physical distribution costs. |
| | A) | True |
| | B) | False |
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8 | |
The ___________ is the complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate or finished products, and distributing them to customers. |
| | A) | Distribution channel |
| | B) | Chain of supply |
| | C) | Procurement channel |
| | D) | Physical distribution system |
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9 | |
To attack the problem of differences in computer systems from one firm to another, many firms adopted __________________ to put information into a standardized format that can be shared between different computer systems. |
| | A) | Electronic information sharing (EIS) |
| | B) | Data interchange systems (DIS) |
| | C) | Compatible interchange systems (CIS) |
| | D) | Electronic data interchange (EDI) |
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10 | |
Most of the ethical issues that arise in the PD area concern communications about product costs. |
| | A) | True |
| | B) | False |
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11 | |
__________ is the marketing function that provides time and place utilities, at a cost. |
| | A) | Transporting |
| | B) | Distribution |
| | C) | Product development |
| | D) | Shipping |
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12 | |
In general, most European countries are _____________ their transporting regulations. |
| | A) | Increasing |
| | B) | Reducing |
| | C) | Deleting |
| | D) | Not changing |
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13 | |
Low transportation costs are the only criterion used for selecting the best mode of transportation. |
| | A) | True |
| | B) | False |
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14 | |
Which of the following modes of transportation has the slowest delivery speed? |
| | A) | Truck |
| | B) | Rail |
| | C) | Water |
| | D) | Pipeline |
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15 | |
At least 75 percent of U.S. consumer products travel at least part of the way from producer to consumer by ______________. |
| | A) | Air |
| | B) | Rail |
| | C) | Water |
| | D) | Truck |
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16 | |
____________ means loading truck trailers, or flatbed trailers carrying containers, on railcars to provide speed and flexibility. |
| | A) | Piggyback service |
| | B) | Two-in-one service |
| | C) | Double-truck service |
| | D) | Integrated service |
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17 | |
Grouping individual items into an economical shipping quantity and sealing them in protective containers for transit to the final destination is _____________. |
| | A) | Piggyback services |
| | B) | Containerization |
| | C) | Shipment integration |
| | D) | Distribution center operations |
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18 | |
The terms "storing" and "inventory" both refer to the marketing function of holding goods. |
| | A) | True |
| | B) | False |
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19 | |
A ___________ is a warehouse that is designed to speed the flow of goods and avoid unnecessary storing costs. |
| | A) | Public warehouse |
| | B) | Private warehouse |
| | C) | Distribution center |
| | D) | Reallocation center |
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2003 McGraw-Hill Higher Education