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Essentials Of Marketing, 9/e
William D. Perreault, University of North Carolina at Chapel Hill

Logistics and distribution customer service

Video Concept Case - American President Lines

Watch the video for each concept case. Given the following terms, fill in the blanks for Questions 1 - 4.

containerizationcustomer service levelelectronic data interchange
total cost approachphysical distributionPiggyback service
inventory



1

Video 11-1 (915.0K) The different shipping operations that include domestic, international and foreign movement of goods is generally called .
2

Video 11-2 (730.0K) Clothes, toys, computers, food and drink are grouped together in an economical shipping unit called . Shipping is one part of the in evaluating the most effect physical distribution system.
3

Video 11-3 (1508.0K) Transponders transmit Automatic Equipment Identifier information so that each truck full of can be tracked and provide an acceptable . This database of physical distribution information may well be an example of an .
4

Video 11-4 (927.0K) allows goods to change modes of transportation without having to be individually loaded and reloaded.




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