| International Business : The Challenge of Global Competition, 8/e Donald Ball Wendell H. McCulloch,
California State University Long Beach Paul L. Frantz,
California State University Long Beach Michael Geringer,
California Polytechnic State University Michael S. Minor,
University of Texas Pan American
Assessing and Analyzing Markets
Internet AssignmentsStudents: Included here are some internet/case assignments that you can use to review
or that your instructor may give as assignments. Your instructors have been
given the answers to these questions and may choose to give them out to you
or not. This case is designed to:
- Acquaint you with information electronically available on the International
Trade Administration website;
- Provide you with experience in using the International Trade Administration
website to locate potential overseas markets; and
- Place you in a position of making a decision about whether to pursue the
overseas market.
The US Department of Commerce provides a number of sources that can help businesses
that are interested in global expansion. One of these is the International Trade
Administration site found at http://www.ita.doc.gov/index.html
.
At the International Trade Administration site, one can find information that
is very useful in assessing export opportunities by following the "Market
Research" link http://www.ita.doc.gov/MRFrameset.html
and the "Trade Statistics" link http://www.ita.doc.gov/TSFrameset.html
.
Case Instructions:
Assume that you are a manager in a US company that manufactures computers.
You have been given the task of identifying a country or countries that show export
potential for your products.
Answer the following questions:
- What country or countries are top targets for trade promotion in the toys
and games industry? Go to http://www.ita.doc.gov/FS_Explore.html
and click on "Will My Products or Services Sell Internationally?"
View the Top Targets by Industry.
- Now that you have identified the country or countries, you need to find
out some specific information. If there was more than one country listed in
number 1, chose one of the countries. What is the IT spending per capita in
US dollars in the country that you chose?
- What information can you find out about computer services in the country
that you chose? Go here for foreign market reports. http://exportit.ita.doc.gov/ocbe/ForeignM.nsf/679c088699b484498525674e0000eb9f!OpenView
.
- Based on your preliminary findings would you pursue this market? Why or
why not?
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