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A version of environmental scanning in which the firm identifies desirable markets by using
the environmental forces to eliminate the less desirable markets is known as:A) environmental screening. B) market screening. C) market scanning. D) modified scanning. 2
________________ is a procedure in which a firm scans the world for changes in the
environmental forces that might affect it.A) environmental screening. B) worldwide screening. C) environmental scanning. D) worldwide scanning. 3
For some time, environmental scanning has been used by management during the planning
process to provide information about:A) world threats and opportunities. B) changes in environmental regulations. C) environmental groups that could hinder the company's sale of products. D) domestic environmental changes. 4
_____________ is a market screening procedure.A) Country screening. B) Segment screening. C) both "a" and "b". D) none of the above. 5
Imports are ________ a measure of the full market potential.A) never B) rarely C) generally D) always 6
Which of the following may cause imports of a certain product to cease?A) A competitor decides to produce locally. B) Changes in a country's political structure. C) Both "a" and "b". D) None of the above. 7
In the development of an index of e-commerce potential for Latin America, market size is
calculated as: size of the urban population plus:A) GNP/capita. B) GDP/capita. C) PPP/capita. D) electricity consumption. 8
The Latin American countries with the most e-commerce potential are Chile, Brazil,
Argentina and:A) Mexico. B) Bolivia C) Ecuador D) Venezuela 9
Market factors:A) are the same as market indicators. B) correlate highly with economic conditions. C) correlate highly with government policies. D) correlate highly with market product demand. 10
Using a market factor that is successful in one market to estimate demand for a similar
market is known as:A) market factor analysis. B) estimation by analogy. C) estimation analysis. D) correlation analysis. 11
A statistical technique by which successive observations of a variable at regular time
intervals are analyzed to establish regular patterns that are used for establishing future values
is:A) trend analysis. B) regression analysis. C) time-series analysis. D) correlation analysis. 12
A statistical technique that divides objects into groups so that the objects within each group
are similar is:A) factor analysis. B) trend analysis. C) regression analysis. D) cluster analysis. 13
The third screening phase of market screening looks at:A) basic need potential. B) political and legal forces. C) financial and economic forces. D) sociocultural forces. 14
Import restrictions:A) are generally negative. B) are generally positive. C) can be positive or negative. D) are always negative. 15
The fifth screening phase of market screening looks at:A) competitive forces. B) political and legal forces. C) sociocultural forces. D) financial and economic forces. 16
A group of businesspeople and/or government officials (state or federal) that visits a market
in search of business opportunities is called a:A) selection committee. B) selection mission. C) trade fair. D) trade mission. 17
Nielsen has a subsidiary devoted to research on internet marketing called Nielsen
NetRatings. One of Nielsen's recent studies found that _________ and _________ lead the
world for click rates for internet ad banners.A) the United States, Canada. B) New Zealand, Ireland. C) Japan, the United Kingdom. D) Germany, Mexico. 18
A large exhibition, generally held at the same place and same time periodically, at which
companies maintain booths to promote the sale of their products is known as a:A) trade fair. B) trade exhibition. C) commerce fair. D) commerce exhibition. 19
__________ are "factories" of new digital information production.A) search engines. B) portals. C) infomediaries. D) cyberoptics. 20
Market researchers may encounter technical difficulties such as:A) unavailability of up-to-date street maps. B) lack of general access to telephones. C) poor mail service. D) all of the above.