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Fundamentals of Operations Management, 4/e
Mark M. Davis, Bentley College
Nicholas J. Aquilano, University of Arizona
Richard B. Chase, USC, School of Business
Aggregate Planning

Chapter Objectives

  • Demonstrate how aggregate planning links long-range strategic planning and short-range scheduling.
  • Present alternate strategies for matching supply and demand: adjusting supply (an operations function) or adjusting demand (a marketing function).
  • Introduce strategies for developing aggregate plans and ways to identify their strengths and weaknesses.
  • Define marginal costs and total costs as they pertain to aggregate planning.
  • Introduce the concept of yield management as a tool for matching supply and demand in service operations.




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