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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick

The Historical and Cultural Context

Main Points

  • Seven milestones in the evolution of human communication are language, writing, printing, telegraphy and telephony, photography and motion pictures, radio and television, and computers.
  • Language led to the development of an oral culture where information was passed on by word of mouth from one generation to another.
  • The invention of an alphabet and a usable surface made writing possible. Writing created a social division in society. Those who could read and write had access to more information than those who could not.
  • Writing helped create and maintain empires as well as make storehouses of information, such as libraries, possible.
  • Printing made information available to a larger audience. It helped the development of vernacular languages, aided the Protestant Reformation, and helped the spread and accumulation of knowledge.
  • The telegraph and telephone were the first media to use electricity to communicate.