McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Glossary
PowerWeb: Mass Communication
PowerWeb: Violence & Terrorism
Learning Objectives
Chapter Outline
Main Points
Multiple Choice
Flashcards
Internet Exercises
Crossword Puzzles
PowerPoint
Feedback
Help Center


Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick

The Historical and Cultural Context

Multiple Choice

Please answer all questions



1

The following is an example of an early form of paper:
A)clay tablets
B)papyrus
C)parchment
D)all of the above
2

During the feudal period in Europe, bookmaking became centered in
A)libraries
B)tax offices
C)monasteries
D)wineries
3

The moveable metal type printing press was developed by
A)Martin Luther
B)Samuel Morse
C)Mathew Brady
D)Johann Gutenberg
4

Most early books were written in
A)Latin
B)English
C)French
D)German
5

The invention of the ____________ led to the development of what we would today call news.
A)radio
B)television
C)printing press
D)telegraph
6

Which invention was the first to be called "the great annihilator of time and space?"
A)radio
B)telephone
C)telegraph
D)television
7

The inventor that helped the development of photography was:
A)Louis Daguerre
B)William Fox Talbot
C)George Eastman
D)All of the above
8

The long-range impact of the motion picture lay mainly in the areas of
A)news and reporting
B)business and law
C)entertainment and culture
D)all of the above
9

The first mass medium that brought sports, music, talk, and news into the living room was the
A)telegraph
B)radio
C)telephone
D)newspaper
10

The technology behind television received a substantial boost from which war's efforts?
A)the Civil War
B)WWI
C)WWII
D)All of the above
11

Digital technology encodes information such as sound, text, data, graphics, and video into a series of on and off pulses that are usually denoted as ones and twos.
A)True
B)False
12

Paper was developed by the Japanese.
A)True
B)False
13

Technological determinism is the belief that technology drives historical change.
A)True
B)False
14

The Civil War was the first American war to be photographed.
A)True
B)False
15

The Payne Fund was significant because it was the first time the public decided that a medium was deserving of serious examination.
A)True
B)False