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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University

Business in a Borderless World

Learning Objectives

After reading this chapter, you should be able to:

  • Explore some of the factors within the international trade environment that influence business.

  • Investigate some of the economic, legal-political, social, cultural, and technological barriers to international business.

  • Specify some of the agreements, alliances, and organizations that may encourage trade across international boundaries.

  • Summarize the different levels of organizational involvement in international trade.

  • Contrast two basic strategies used in international business.

  • Assess the opportunities and problems facing a small business considering expanding into international markets.





McGraw-Hill/Irwin