HelpFeedback
Advertising and Promotion
Information Center
Table of Contents


Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e
George Belch, San Diego University
Michael Belch, San Diego University

ISBN: 0072536764
Copyright year: 2004

This textbook and accompanying Website are "Out of Print." Please check with your instructor or McGraw-Hill Sales Representative on the availability of current editions.



To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.



(c)2004 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.