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Management Information Systems: Solving Business Problems with Information Technology, 3/e
Gerald V. Post, University of the Pacific
David L. Anderson, DePaul U/McGowan Center

Electronic Business and Entrepreneurship

Chapter 11 Objectives


I.

How does e-business fit into different levels in the production chain?

II.

What options are available for promoting websites?

III.

How does Internet technology improve customer relationship management?

IV.

What options exist for building and hosting websites?

V.

What are the benefits to mobile commerce?

VI.

Why did so many early EC firms fail?

VII.

Why is entrepreneurship important to economies?

VIII.

What are the main steps to starting a new business?




McGraw-Hill/Irwin