International Marketing Information Center: Table of Contents


		Table of Contents About the Authors Book Preface What's New Feature Summary Supplements Overview


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	Instructor Edition

International Marketing, 12/e

Phillip Cateora, University of Colorado -- Boulder
John Graham, University of California -- Irvine

ISBN: 0072833718
Copyright year: 2005

Part I An Overview

1. The Scope and Challenge of International Marketing

2. The Dynamic Environment of International Trade

Part II The Cultural Environment of Global Markets

3. History and Geography: The Foundations of Culture

4. Cultural Dynamics in Assessing Global Markets

5. Culture, Management Style, and Business Systems

6. The Political Environment: A Critical Concern

7. The International Legal Environment: Playing by the Rules

Part III Assessing Global Market Opportunities

8. Developing a Global Vision through Market Research

9. Emerging Markets

10. Multinational Market Regions and Market Groups

Part IV Developing Global Marketing Strategies

11. Global Marketing Management: Planning and Organization

12. Products and Services for Consumers

13. Products and Consumers for Businesses

14. International Marketing Channels

15. Exporting and Logistics: Special Issues for Business

16. Integrated Marketing Communications and International Advertising

17. Personal Selling and Sales Management

18. Pricing for International Markets

Part V Implementing Global Marketing Strategies

19. Negotiating with International Customers, Partners, and Regulators

Part VI Supplementary Material

A. The Country Notebook

B. Cases

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