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Chapter Objectives
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After reading this chapter you should be able to:
  1. Describe how demographic changes influence intercultural communication in business contexts.
  2. Identify and describe the role of power in intercultural business contexts.
  3. Identify the primary work-related values.
  4. Discuss how work-related values influence intercultural business encounters.
  5. Discuss the role of language and communication style in intercultural business.
  6. Give example of how rules for business etiquette vary from culture to culture.
  7. Understand how diversity, prejudice, and discrimination play out in various domestic and global business contexts.
  8. Describe the impact of social and political events on business encounters.







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