Chapter 12 -- Reporting the Information

1			The information in a research report should be organized:
			A)	in the sequence in was obtained in the questionnaire.
			B)	with tabular reports followed by the charts and graphs.
			C)	according to the instructions of the sponsor.
			D)	to make it easy to grasp by the information seekers.
2			In the written report, the measures of interaction between variables should be reported ________ the results for individual items.
			A)	before
			B)	with
			C)	after
3			Which is NOT ordinarily included in a written survey report?
			A)	Graphs
			B)	Charts
			C)	Text
			D)	Illustrations
			E)	Tables
4			In the typical survey research report, charts and graphs:
			A)	have an important role to play.
			B)	are the backbone of the report.
			C)	are used only in special cases.
			D)	are rarely appropriate or advisable.
			E)	aren't used at all.
5			An initial section of the report consisting of a page or two of major highlights is known as:
			A)	an introductory brief.
			B)	an executive summary.
			C)	a response summary.
			D)	a narrative introduction.
6			Information contained in a response summary questionnaire should be listed:
			A)	in exactly the same order as the actual questionnaire.
			B)	with the most important information first.
			C)	with tables and graphs preceded by text.
			D)	with tables and graphs followed by text.
7			The appearance of a written survey research report is ________ important.
			A)	always
			B)	often
			C)	marginally
			D)	never very
8			Minor errors or omissions in a survey research report can ________ jeopardize the confidence of those who read the report.
			A)	rarely
			B)	usually
			C)	seriously
9			Which of these should NOT be deleted from a response summary questionnaire?
			A)	Item precodes
			B)	Record formats
			C)	Interviewer instructions
			D)	None should be deleted.
			E)	All should be deleted.
10			Response summary questionnaires are typically ________ to prepare.
			A)	quick and easy
			B)	somewhat demanding
			C)	difficult and time-consuming
11			If there is any doubt about whether or not to include a response summary questionnaire, it ________ be included.
			A)	should
			B)	shouldn't
12			The body of a research report should be divided into major sections, according to the:
			A)	corresponding sections of the questionnaire.
			B)	information requirements and topics of the survey.
			C)	types of scales used to obtain the information.
			D)	format specified by the information seekers.
13			Unlike tables and graphs, a narrative report should be:
			A)	more detailed.
			B)	less detailed.
			C)	descriptive.
			D)	interpretive.
			E)	objective.
14			The title of a table or figure should tell the reader:
			A)	what survey items or questions are being reported.
			B)	exactly what that table or figure contains.
			C)	the confidence intervals or significance levels that resulted.
			D)	what respondents answered that section or item.
15			When choosing what kind of chart or graph to use for portraying a set of survey results:
			A)	there are fixed rules regarding what is acceptable.
			B)	there are firm guidelines about what works best.
			C)	it is usually obvious what would be most appropriate.
			D)	the decision may often be a very difficult one.
16			If color is used on graphs or charts, it is often advisable to use cross-hatching as well, because:
			A)	some readers may not be able to distinguish colors.
			B)	it makes it easier to associate legends with chart elements.
			C)	black and white copies may make colors indistinguishable.
			D)	doing so enhances the appearance of the chart or graph.
17			Statistical analysis routines to measure the interactions between variables ________ provide more coefficients and values than required in the final report.
			A)	almost always
			B)	often
			C)	sometimes
			D)	rarely
18			Which is NOT a reason why hard copy reports of survey results remain popular?
			A)	Some information seekers may lack online communications or access.
			B)	Sponsors may have concerns about unauthorized access.
			C)	Sponsors may fear the online files will be damaged or destroyed.
			D)	Sponsors may be unwilling to pay additional fees for online reports.
19			What kinds of documents have the cleanest and most attractive appearance both when viewed online and when printed?
			A)	HTML documents saved from a word processor.
			B)	Portable Document Format (PDF) files.
			C)	HTML documents saved from a presentation manager program.
			D)	HTML documents created by web page development programs.
20			When the project is complete, the researcher should retain data files and documentation:
			A)	permanently.
			B)	for no less than a year.
			C)	for a substantial period.
			D)	until requested by the sponsor.