Chapter 2 -- Planning the Project

1			The potential value of survey information should be at least ________ the cost of the project.
			A)	half
			B)	equal to
			C)	two or three times
			D)	eight or ten times
			E)	twenty times
2			The overall value of survey information to the sponsor is determined by:
			A)	the cost of either a "go" or a "no-go" error.
			B)	the amount of existing uncertainty.
			C)	the potential reduction of uncertainty.
			D)	All of these.
			E)	None of these.
3			The survey element that is usually the most costly and time consuming is:
			A)	sampling design.
			B)	instrumentation.
			C)	data collection.
			D)	data processing.
			E)	report generation.
4			Which data collection has the highest cost per respondent?
			A)	Personal interviewing
			B)	Telephone interviewing
			C)	Online
			D)	Postal mail
5			Which data collection method ordinarily requires the most time?
			A)	Personal interviewing
			B)	Telephone interviewing
			C)	Online surveys
			D)	Postal mail
6			The most important consequence of a low mail response rate is:
			A)	nonresponse bias.
			B)	nonresponse error.
			C)	cost overruns.
			D)	unanticipated delays.
7			A listing or set of directions that identifies all the sample units of interest to the sponsor is called:
			A)	the population.
			B)	a sample frame.
			C)	a sampling design.
			D)	the responding sample.
			E)	a selection array.
8			To insure a sufficient number of a certain kind of respondent when that type constitutes a small proportion of the population, a ________ should be used.
			A)	clustered
			B)	unclustered
			C)	stratified
			D)	unstratified
			E)	convenience
9			If a preliminary question is used by interviewers to determine if the person is eligible to respond, this is known as ________ question.
			A)	an eligibility
			B)	a qualification
			C)	a quota specification
			D)	an exclusionary
10			20. If a series of geographic areas are selected and a specific number of sampling units are proportionally chosen from each area, this is a ________ sample.
			A)	convenience
			B)	stratified
			C)	unstratified
			D)	clustered
			E)	unclustered
11			If each interviewer is assigned a certain number of respondents of each type, this is known as a ________ sample.
			A)	clustered
			B)	quota
			C)	matched
			D)	qualification
12			Statistical analysis of the data reveals:
			A)	an estimate of the values for the population.
			B)	the range of possible error at a given level of probability.
			C)	both of these.
			D)	neither of these.
13			If requested, a detailed description of how the survey was conducted would be included in the:
			A)	executive summary.
			B)	response summary instrument.
			C)	body of the report.
			D)	conclusion of the report.
			E)	technical appendix.
14			Deciding whether or not to make a report presentation should be done:
			A)	during the planning phase.
			B)	while the survey is in the field.
			C)	after preliminary data processing.
			D)	following composition of the written report.
15			The primary objective of the project plan is to:
			A)	guide and direct the entire process as the survey is conducted.
			B)	determine in advance the cost of the project.
			C)	specify the time requirements and compose a schedule.
			D)	obtain sponsor approval to move ahead with the project.
16			Which is NOT one of the four basic categories of survey costs identified in the text?
			A)	Direct labor
			B)	External service fees
			C)	Overhead allocation
			D)	Direct materials and supplies
			E)	Agency commission
17			During budget review and modification, the aspect that usually deserves the most careful consideration is:
			A)	survey initiation.
			B)	sample size.
			C)	the questionnaire.
			D)	data processing.
			E)	reporting the findings.
18			28. Which aspects of the survey process are relatively "fixed" or independent of sample size?
			A)	Instrument composition
			B)	Report generation
			C)	Data processing
			D)	Survey initiation
			E)	All these are.
19			Compared to the budget, the time schedule for a survey project is:
			A)	not nearly as critical.
			B)	often as critical.
			C)	usually more critical.
			D)	always much more critical.
20			Survey sponsors ________ understand why a survey takes as much time as it does.
			A)	always
			B)	often
			C)	sometimes
			D)	rarely
			E)	never