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Management Strategy
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Student Edition
Instructor Edition
Management Strategy: Achieving Sustained Competitive Advantage
Alfred A. Marcus, University of Minnesota-Minneapolis

ISBN: 0072951877
Copyright year: 2005

Feature Summary


  • Each chapter begins with a profile of an executive or academic who has made a significant contribution to strategy (e.g. Andy Grove, Michael Porter, Michael Dell, Michael Eisner, Gary Hamel, and Bill Gates), or a short vignette or a situation that illustrates the main chapter theme (KFC goes to Japan).
  • Main concepts of each chapter are portrayed through a case discussion involving two businesses that have been competitors for long periods of time (e.g. Intel vs. AMD, Amazon.com vs. Barnes & Noble, Best Buy vs. Circuit City)
  • A supplement package including an Instructor’s Resource CD and an Online Learning Center with PowerWeb.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.



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