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Management Strategy
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Student Edition
Instructor Edition
Management Strategy: Achieving Sustained Competitive Advantage
Alfred A. Marcus, University of Minnesota-Minneapolis

ISBN: 0072951877
Copyright year: 2005

Table of Contents


Chapter 1: What is Strategy?
Chapter 2: How to Do Industry Analysis
Chapter 3: How to Analyze a Company’s Resources
Chapter 4: How to Position a Company within an Industry
Chapter 5: The Role of Mergers and Acquisitions in Company Positioning
Chapter 6: The Role of Globalization in Company Positioning
Chapter 7: The Role of Innovation in Company Positioning
Chapter 8: Conclusion: Making Winning Moves


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