The ultimate practitioners of persuasion are public relations professionals. It is their job to make announcements, deliver good news, and put a positive spin on not-so-good news. They have to persuade an audience to attend events or take action. PR people influence the way we perceive a company, an industry, or even a government. It's all about the image. The public relations industry is one of the most communication intensive of all. If you want to know what the PR professionals know, look at the resources they use:

http://www.online-pr.com
	( http://www.online-pr.com )

http://www.prfirms.org
	( http://www.prfirms.org )

http://www.publicrelationsresources.com
	( http://www.publicrelationsresources.com )