Part 1: Strategic Marketing

Chapter 1 Market-Driven Strategy

Chapter 2 Corporate, Business and Marketing Strategy

Cases for Part I

• Nokia Corporation
• Charles Schwab Corporation
• McKinsey & Company

Part II: Markets, Segments and Customer Value

Chapter 3 Markets And Competitive Space

Chapter 4 Strategic Market Segmentation

Chapter 5 Capabilities For Continuous Learning About Markets

Cases for Part II

• Wi-Fi Incorporated
• Nike Incorporated
• Campbell Soup Company
• Johnson & Johnson

Part III: Designing Market-Driven Strategies

Chapter 6 Market Targeting and Strategic Positioning

Chapter 7 Strategic Relationships

CRM Appendix

Chapter 8 Planning for New Products

Cases for Part III

• Samsung Electronics
• McDonald's
• Apex Chemical Company
• Cisco Systems, Incorporated

Part IV: Market-Driven Program Development

Chapter 9 Strategic Brand Management

Chapter 10 Value Chain Strategy

Chapter 11 Pricing Strategy And Management

Chapter 12 Promotion, Advertising and Sales Promotion Strategies

Chapter 13 Sales Force, Internet and Direct Marketing Strategies

Cases for Part IV

• Planet Starbucks
• Hennes & Mauritz
• Dell, Incorporated
• Sun Microsystems, Incorporated

Part V: Implementing and Managing Market-Driven Strategies

Chapter 14 Designing Market-Driven Organizations

Chapter 15 Marketing Strategy Implementation and Control

Cases for Part V

• Verizon Communications, Incorporated
• General Motors Corporation
• Yahoo! Incorporated
• PSA Peugeot Citroen SA

Part VI: Comprehensive Cases

• Microsoft Corporation
• Samsung Electronics
• General Electric Appliances
• Slendertone
• Toyota
• Pfizer, Inc. Animal Health Products (A)
• Capital
• Dura-Plast, Incorporated
• Wal-Mart
• Blair Water Purifiers
• Murphy Brewery Ireland Limited
• Dairyland Seed Company
• International Business Machines
• L'Oreal Nederland
• A. T. Kearney
• Camar Automotive Hoist
• Proctor & Gamble Corporation
• Hewlett-Packard Company
• Nanophase Technologies Corporation
• CUTCO International
• Smith & Nephew - Innovex
• Sun Microsystems
• Telus Mobility
• Tri-Cities Community Bank
• Cima Mountaineering Incorporated