| Service | An identifiable, intangible activity that is the main object of a transaction designed to provide want satisfaction to customers.
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| For-profit services firms | Those that sell to consumers or other businesses with profitable operations as a primary goal.
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| not-for-profit services organizations (N-F-P) | Those groups that have a profit goal because growth and existence depend on generating revenue in excess of costs.
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| Nonprofit organizations | Those groups that provide services but do not have a profit or surplus objective.
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| Intangibility | A characteristic of a service indicating that it has no physical attributes and, as a result, is impossible for customers to taste, feel, see, hear, or smell before they buy it.
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| Inseparability | A characteristic of a service indicating that it cannot be separated from the creator-seller of the service.
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| Heterogeneity | A characteristic of a service indicating that each unit is somewhat different from other units of the same service.
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| Perishability | A characteristic of a service indicating that it is highly transitory and cannot be stored.
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| Provider market | The contributors of money, labor, materials, or other resources to the organization.
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| Client market | Individuals and/or organizations that are the recipients of a nonprofit organization's money or services. Same as recipient market.
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| Service encounter | In services marketing, a customer's interaction with any service employee or with any tangible element, such as a service's physical surroundings.
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| Cause-related marketing | A source of promotion for nonbusiness organizations in which an alliance between a for-profit and a nonprofit organization helps to generate sales for the firm and publicity for the nonprofit organization.
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| Service quality | The degree to which an intangible offering meets the expectations of the customer.
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