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Multiple Choice Quiz
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1
Which of the following statements about retailing is true?
A)The primary role of retailing is to sell products.
B)It is relatively easy to become a retailer.
C)All middlemen serve as retailers.
D)Total retail sales volume has been declining over the last ten years.
E)All of the above statements retailing are true.
2
When compared to small retailers, large retailers:
A)have more flexible operation
B)have less access to desirable merchandise
C)can develop promotions for their own brands
D)cannot afford the pontential risks of experimenting with new products
E)have less buying power
3
Which of the following is NOT an example of a type of shopping center?
A)category center
B)convenience center
C)community center
D)neighborhood center
E)power center
4
Emma Tolly owns Peoria Florist. The small flower and gift store is not affiliated with a contractual vertical marketing system. Peoria Florist is an example of a(n):
A)category killer
B)independent store
C)off-price retailer
D)discount store
E)voluntary chain member
5
Caterpillar dealers are authorized dealers for Caterpillar equipment. These dealers have agreed to purchase their merchandise from Caterpillar and to abide by certain specific policies. The focus on this type of franchising is on what is being sold. This is an example of _____ franchising.
A)services
B)business format
C)product and trade name
D)retailer cooperative
E)voluntary chain
6
Rich Heil is a Burger King franchisee with two stores that are only about three miles apart. Burger King Corp. wanted him to add a third store midway between his original stores. Lee believed the third store would take sales away from his other stores. This example illustrates:
A)how a franchisee can use a franchisor's brand name to attract customers
B)the expediting of regulated expansion
C)how franchisors provide management assistance for franchisees
D)how administered vertical marketing systems operate
E)one of the problems associated with franchising
7
Department stores seek a(n) ______ through a combination of distinctive, appealing merchandise and numerous customer services such as alterations, credit plans, and bridal registries.
A)market aggregation
B)demographic segmentation
C)differential advantage
D)competitive synergy
E)product development
8
To an extent, _____ concentrate on well-known producers' brands. They often buy manufacturers' excess output, inventory remaining at the end of a fashion season, or seconds at lower-than-normal wholesale costs.
A)power centers
B)warehouse clubs
C)specialty stores
D)off-price retailers
E)discount stores
9
Marketers classify category killers as:
A)warehouse clubs
B)factory outlets
C)limited-line stores
D)supercenters
E)department stores
10
Which of the following types of retail operations refers to its target market(s) as members and require its members to pay an annual fee for the privilege of shopping there?
A)warehouse clubs
B)factory outlets
C)limited-line stores
D)supercenters
E)department stores
11
The two kinds of direct selling are party plan and:
A)telemarketing
B)automatic vending
C)systems selling
D)door-to-door
E)team selling
12
Which of the following statements about telemarketing is true?
A)The number of telemarketing sales has increased in recent years.
B)The future of telemarketing will be directly influenced by the surge of online retailing.
C)Products that can be purchased without being examined are suitable for telemarketing.
D)Both state and federal agencies have enacted laws regulating telemarketing activities.
E)All of the above statements about telemarketing are true.
13
Which of the following product categories would be best retailed through automatic vending as it exists today?
A)wedding rings
B)postage stamps
C)homeowner's insurance
D)picture frames
E)lingerie
14
Which of the following statements describes how retailing will change over the upcoming years?
A)Traditional retailers will avoid all interaction with Internet retailers.
B)The number of "bricks and clicks" stores will grow.
C)Since the retailing industry is underbuilt, new chain and independent stores will populate the marketplace.
D)Newer stores will be created to fill a void in the specialty store area.
E)All of the above statements describe how retailing will change over the upcoming years.





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