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| 1 | |
Business and consumer products are differentiated on the basis of who will use them and: |
| | A) | who purchases them |
| | B) | their position in the distribution channel |
| | C) | how they will be used |
| | D) | their pricing strategies |
| | E) | their choice of communications channels |
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| 2 | |
Jell-O is a brand name recognized by 99 percent of all Americans and found regularly in the homes of 72 percent of all Americans. A parent looking for a quick and easy snack food for their children will pick up individual serving packages of prepared Jell-O gelatin with a minimum of shopping effort. From this information, prepared Jell-O gelatin would most likely be classified as a: |
| | A) | convenience good |
| | B) | shopping good |
| | C) | fabricating material |
| | D) | specialty good |
| | E) | operating supply |
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| 3 | |
Many women are very loyal to a particular brand of perfume or scented cream. When that brand of scent is no longer available through local department stores, some women contact the owner of the Parfumelle, which keeps hundreds of hard-to-find fragrances in stock. The average bottle of scent at Parfumelle costs $55. The various perfumes sold at Perfumelle are examples of: |
| | A) | convenience good |
| | B) | shopping good |
| | C) | unsought good |
| | D) | specialty good |
| | E) | operating supply |
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| 4 | |
Most homeowners are not interested in purchasing a wall safe because they don't have valuables that need protecting. If they do, they rent a safe deposit box at their local bank for much less money. For many homeowners, wall safes would be classified as: |
| | A) | convenience goods |
| | B) | shopping goods |
| | C) | unsought goods |
| | D) | specialty goods |
| | E) | raw material |
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| 5 | |
At the International Builders Show in Las Vegas, the German National Lumber Society had an exhibit touting the advantages of German wood over all other woods of the world. Through branding German lumber, the Society was trying to create a larger market for a product that would be classified as a(n): |
| | A) | fabricating part |
| | B) | raw material |
| | C) | accessory equipment |
| | D) | unsought good |
| | E) | fabricating material |
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| 6 | |
In 1926, the Jell-O Company introduced chocolate flavor pudding mix for schools, hospitals, sanitariums, and similar institutions. This pudding mix would be classified as a(n): |
| | A) | accessory equipment |
| | B) | fabricating part |
| | C) | convenience good |
| | D) | operating supply |
| | E) | fabricating material |
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| 7 | |
Which of the following statements about product innovation is true? |
| | A) | Only products that are truly innovation are classified as new products. |
| | B) | One of the reasons innovation is necessary today is because of rapid technological changes. |
| | C) | The most common reason for product innovation failure is lack of marketing support. |
| | D) | Competitors' imitation of innovative products simply increases the size of the market for all. |
| | E) | All of the above statements about product innovation are true. |
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| 8 | |
A(n) _____ is a statement identifying the role a new product is expected to play in achieving corporate and marketing goals. |
| | A) | new-product strategy |
| | B) | mission statement of innovation |
| | C) | product-adoption policy |
| | D) | marketing-mix strategy |
| | E) | operational plan for innovation |
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| 9 | |
When Jell-O was introduced in 1897, it was only available in strawberry, raspberry, orange and lemon flavors. After a successful introduction of flavored gelatins, Jell-O's customers suggested new flavors-including cherry, chocolate, pineapple, peach, and others. Through the process of _____, the company decided to study the possibilities of creating chocolate and cherry flavored varieties but not the other flavors. |
| | A) | prototype developing |
| | B) | idea screening |
| | C) | business analysis |
| | D) | idea generation |
| | E) | market testing |
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| 10 | |
Which stage of the new-product development process occurred in 1904 when the Jell-O Company placed its new chocolate-flavored gelatin on store shelves wherever its existing products were sold? |
| | A) | prototype development |
| | B) | market testing |
| | C) | business analysis |
| | D) | idea generation |
| | E) | commercialization |
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| 11 | |
What criterion should a producer use to determine if it should add a new product to its current assortment of products? |
| | A) | Is there adequate market demand? |
| | B) | Is the product compatible with environmental standards? |
| | C) | Will the new product earn sufficient profit? |
| | D) | Does the product fit into the company's present marketing structure? |
| | E) | All of the above are example of criteria producers use to determine if they should add a new product to their current assortment of products. |
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| 12 | |
The final stage in the adoption process is: |
| | A) | trial |
| | B) | dissonance |
| | C) | confirmation |
| | D) | adoption |
| | E) | satisfaction |
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| 13 | |
In the process of diffusion, a _____ is a person who seeks to accelerate the spread of a new product. |
| | A) | buying center influencer |
| | B) | ombudsmen |
| | C) | new-task buyer |
| | D) | change agent |
| | E) | facilitator |
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| 14 | |
Alavert is a prescription medication for allergy sufferers that can be easily swallowed without water and starts dissolving as soon as it is placed on the tongue (suggesting that it is ready to enter the system and provide relief more quickly than other similar medication). In terms of the characteristics affecting adoption rate, Alavert medication would have: |
| | A) | relative advantage |
| | B) | flexibility |
| | C) | comparability |
| | D) | adoptability |
| | E) | complexity |
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| 15 | |
What is the best organizational structure for planning and developing new products? |
| | A) | brand manager |
| | B) | new-product department |
| | C) | product planning committee |
| | D) | venture team |
| | E) | There is no one best organizational structure. |
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