The Thirteenth Edition is designed for business students who are or who will
soon become business professionals in the fast changing business world of today.
The goal of this text is to help business students learn how to use and manage
information technologies to revitalize business processes, improve business
decision making, and gain competitive advantage. Thus, it places a major emphasis
on up-to-date coverage of the essential role of Internet technologies in providing
a platform for business, commerce, and collaboration processes among all business
stakeholders in today's networked enterprises and global markets. This is the
business and managerial perspective that this text brings to the study of information
systems.
Of course, as in all O'Brien texts, this edition:
Loads the text with Real World Cases, in-depth examples (Blue
Boxes), and opportunities to learn about real people and companies in
the business world (Real World Activities, Case Study Questions, Discussion
Questions, and Analysis Exercises).
Organizes the text around a simple Five-area Information Systems Framework
that emphasizes the IS knowledge a business professional needs to know.
Places a major emphasis on the strategic role of information technology
in providing business professionals with tools and resources for managing
business operations, supporting decision making, enabling enterprise collaboration,
and gaining competitive advantage.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.