Communication Research: Asking Questions, Finding Answers, 2/e
Joann Keyton,
University of Kansas
ISBN: 0073049506 Copyright year: 2006
Feature Summary
Emphasis on being a critical consumer of research and being able to conduct basic research projects
Abundant pedagogy, including three box features in each chapter ("Design Check," "An Ethical Issue," and "Try This!") as well as chapter-opening objectives, end-of-chapter lists of key terms and summaries, and an end-of-book glossary and references
Unique chapters (11 and 12) addressing ways to read and to interpret statistics
A complete chapter on ethics (5), and "Ethical Issues" boxes throughout the text
Well-balanced coverage of qualitative and quantitative research
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2006 McGraw-Hill Higher Education