Consumer Behavior: Building Marketing Strategy, 10/e
Delbert I. Hawkins,
University of Oregon David L. Mothersbaugh,
University of Alabama Roger J. Best,
University of Oregon
ISBN: 0073101370 Copyright year: 2007
This textbook and accompanying Website are "Out of Print." Please check with your instructor or McGraw-Hill Sales Representative on the availability of current editions.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.