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Student Edition
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College English and Communication, 9/e

Sue C. Camp
Marilyn L. Satterwhite

ISBN: 007310650x
Copyright year: 2007

Book Preface



Welcome to the ninth edition of College English and Communication. The world of business communication has changed since the first edition of College English and Communication was published in 1964. We now use computers instead of typewriters, e-mail is fast replacing "hard copy" memos as the preferred mode of internal business communication, and employers, more than ever before, require employees to have real-world communication skills. As we progress into the 21st century, the need for competent communicators will only increase. The Internet, the cellular technology boom, even the increase in digital television and digital video discs (DVDs) all reflect an innate human need to engage information in an authentic and immediate manner.

Training tomorrow's business leaders to become competent communicators begins by providing instructors and students the tools they need to be successful in the "real-world." These real-world skills do not exist in a theoretical vacuum. To achieve success in any career, you will need a solid foundation in grammar and mechanics and in reading, listening, speaking, and writing. In addition, you will need to understand how factors such as cultural diversity, ethics, nonverbal communication, and technology impact business communication. Today's businessperson also requires a complete understanding of how the Internet functions as a communication tool. This practical basis, combined with a solid pedagogical background, will help you become successful in your chosen profession.

College English and Communication, Ninth Edition, is designed to help you achieve success as both a professional and as what the ancient Roman rhetorician Quintilian referred to as a "good person speaking well." Responding to feedback from instructors and students of previous editions, the ninth edition retains the comprehensive, detailed presentation of previous editions and offers expanded coverage of reading, listening, speaking, writing, reports, employment communication, and technology. Cutting-edge coverage of vital topics such as global communication, digital communication, ethical communication, and the Internet round out the program, providing students with cultural material necessary to keep up with the speed of business today.

 

We would like to thank the following educators for their invaluable comments and feedback on this revision.

Dr. Andy O. Alali
California State University, Bakersfield

Holly Bales
International Business College

Lisa Barley
Eastern Michigan University

Lia Geloso Barone, J. D.
Norwalk Community College

Bryan H. Barrows III, M. A.
North Harris College

Mary D. Been
Oregon Institute of Technology

Thomas Beery
Rhodes State College

Lyda Black
Shelton State Community College

Sheri L. Blok, PhD
Southeast Community College

Dom Bongiorni, PhD
Kingwood College

Timothy A. Borchers
Minnesota State University, Moorhead

Natalie Bryant
South Plains College

Judy Burnett
Florida Community College

Angela Butler
Mississippi Gulf Coast Community College

Danny R. Cantrell
West Virginia State University

Eric Carlson
Collin County College

Karen G. Carlson
Jamestown Business College

Elaine Cichon
Florida International University

Kathryn Cid
Lincoln Technical Institute

Carolyn Clark
Salt Lake Community College

Deborah L. Cook
Blinn College

James C. Cox
University of North Carolina

Terry M. Cunconan
Central Missouri State University

Bebe Cunningham
Lanier Technical Institute

Hetty Davies
Ferndale Adult Education

Evelyn Delaney
Daytona Beach Community College

Margaret M. Francis Dombeck
Centennial College of Applied Arts and Technology

Dr. James A. Doran
Stetson University

Matthew Gainous
Ogeechee Technical College

Arlette Giuliano
Bradford School of Business

Dr. Judith A. Grenkowicz
Kirtland Community College

James P. Hess
Ivy Tech State College—Fort Wayne

Jack Hoggatt
University of Wisconsin—Eau Claire

Deborah Holder
Piedmont Technical College

Mark E. Huglen, PhD
University of Minnesota, Crookston

Donald Kesler
Cochise College

Dr. Linda A. Kurth
Phoenix College

Ruth Lindemann
Danville Area Community College

Susan D. McClaren
Mt. Hood Community College

Dennis D. McDaniel, PhD
Saint Vincent College

Audra McMullen
Towson University

Ron Mcneel
New Mexico State University at Alamogordo

Paul Miller
Davidson College

Barbara Oliver
CHI Institute

Cynthia G. Randolph
Bethel College

Mageya R. Sharp
Cerritos College

Marilyn M. Shaw
University of Northern Iowa

Deborah Sheray
International Business College

Sue L. Stewart
Texas State University at San Marcos

Jay Stubblefield
North Carolina Wesleyan College

Billie Tomlin
Miami Dade Community College, Kendall

Harriet Tufte
NWTC Moorhead Campus

Charlotte Weybright
Michiana College

Sherry Wise
South Georgia

 

Dedication

With thanks for their encouragement and support, we would like to dedicate the ninth edition of College English and Communication to our families: Gladys, Charles Sr., Charles Jr. and Amber, Charles III, and John Mattison Camp II for Sue Camp; Bill, Marcy, and David for Marilyn Satterwhite.

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