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Practice Test
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1
Which of the following should you do when writing a newsletter?
A)Write to express, not impress.
B)Use fillers to make certain all columns of text are filled.
C)Use clichés to help get your point across.
D)All of the above.
2
What makes a reader want to keep reading a newsletter?
A)The reader believes the newsletter will benefit him or her in some way.
B)The reader feels he or she is required to read the newsletter to be informed.
C)The reader wants to know more about the company.
D)All of the above.
3
How should you treat highly technical language in a press release?
A)Keep a balance between technical language and nontechnical language.
B)You may use technical language, but you must define all terms.
C)Avoid highly technical language.
D)You may use it freely.
4
When writing the text of a press release, which of the following statements should you not include?
A)all essential information
B)spokesperson's opinion
C)how the reader will benefit from the information
D)what is unique or different about the person, product, or company
5
Which of the following formatting rules should you follow when keying a press release?
A)Use 8 ½- by 11-inch organization or news release letterhead stationery
B)Number all pages except the first page
C)Use double spacing
D)All of the above
6
The dateline of a press release should include ____.
A)the city from which the press release is issued
B)the state from which the press release is issued
C)the date the press release is mailed
D)all of the above
7
Which is not a realistic goal to achieve in developing a press release?
A)The media is appropriate.
B)The page length is appropriate.
C)All the necessary information is included.
D)The press release is clear and to the point.
8
The type(s) of letters written to lawmakers are _______.
A)legislative
B)service
C)follow-up
D)all of the above
9
Letters to lawmakers should be _________.
A)limited to two topics
B)a listing of all your concerns
C)limited to one topic
D)handwritten
10
Letters to the editor are usually printed _______.
A)on the editorial page
B)in the sports section
C)in the business section
D)in the classified section





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