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CASE STUDY: Increasing Your Energy Level
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In the Classroom

Danny Mendez, a business major in marketing, works part-time at a sporting goods store, is president of his fraternity, and is on the soccer team. This demanding schedule is manageable because Danny’s energy is high. However, around midterm he feels overwhelmed with stress. He needs to find ways to increase his energy level, maintain his good health, and manage his stress.

1
What strategies would you suggest to Danny that would help reduce his stress?
2
What can you suggest to Danny to increase his energy level?

In the Workplace

Danny is now a marketing manager for a large advertising agency. He often travels to meet with current and prospective clients. When Danny returns, he finds work piled on his desk—advertising campaign issues, personnel problems, and production delays. Danny's energy has always been high, but lately he eats too much fast food, has started smoking again, and rarely exercises anymore. He keeps saying that he'll get back on track when his stress is reduced.

3
What habits should Danny adopt to reduce his stress and fatigue?
4
What strategies in this chapter can help him increase his energy?





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