CASE STUDY: Using Resources

In the Classroom

Lorraine Peterson is a returning student at a two-year business school. She also works part-time selling cosmetics at a retail store and would like to advance to a managerial position. She was away from school for several years. During that time, she started a family and is now eager to become involved in school and its activities. On returning to school, she happily discovered other returning students. Several of them get together for coffee on a regular basis. Lorraine is especially interested in foreign students and international business. She also wants to learn more about available computer services, guest speakers, marketing associations, and scholarships.


1			What suggestions do you have for Lorraine about involvement in campus and community events?




2			How can she find out about scholarships and explore all the resources that would increase her success as a returning student?

In the Workplace

Lorraine has been a salesperson for several years with a large cosmetics firm. She recently was promoted to district manager for sales. Part of her job is to offer motivational seminars on the benefits of working for her firm. She wants to point out opportunities and resources available to employees, such as training programs, support groups, demonstrations, sales meetings, and conferences. The company also donates money for scholarships and sponsors community events. An elaborate incentive system offers awards and prizes for increased sales.


3			How can Lorraine publicize these resources to her sales staff?




4			What strategies in this chapter would help her communicate the importance of contributing time and talents to the community and the company?

Your Results:

In the Classroom

In the Workplace

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