Peak Performer Profile: Matthew Friedman and Adam Scott

http://www.franchise.org/diversity.aspx: Website for the International Franchise Association’s Diversity Institute, which supports new business and franchise operations, as well as promotes franchise opportunities for minorities.

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The latest statistics from the U.S. Census Bureau indicate that minority-owned enterprises have increased by 35%, whereas non-minority firms increased by 6 %. The International Franchise Association (IFA) has established a Diversity Institute http://www.franchise.org/diversity.aspx to encourage diversity recruitment and multicultural marketing. What efforts are underway in the franchise community to make ownership, recruiting, hiring, advancement, supplier selection, and marketing more inclusive?