 | Chapter Outline (See related pages)
discuss the characteristics of magazines |
 |  |  | understand how the magazine industry is divided |
 |  |  | understand the function of Mediamark Research Inc. (MRI) |
 |  |  | appreciate the efforts of magazine publishers to incorporate the Internet into their business model |
 |  |  | identify the five main magazine content categories |
 |  |  | describe the departments that produce magazines |
|