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| 1 | |
The number of magazines produced increased from 1860—1900 because of: |
| | A) | money from investors |
| | B) | better printing techniques |
| | C) | the Postal Act of 1879 |
| | D) | all of these |
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| 2 | |
A popular magazine that began publishing in the late 1930s and continued to publish until it expired in 1972 was: |
| | A) | Look |
| | B) | Leslies |
| | C) | The San Francisco Wasp |
| | D) | all of these |
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| 3 | |
Between WWI and WWII, the shift in economic development and change in lifestyles influenced the development of the: |
| | A) | digest |
| | B) | news magazine |
| | C) | pictorial magazine |
| | D) | all of these |
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| 4 | |
Magazines use their websites for all of the following except: |
| | A) | to provide additional information about stories |
| | B) | subscriptions |
| | C) | production |
| | D) | e-commerce |
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| 5 | |
According to the text magazines are distinguished from other media in that they: |
| | A) | attract the highest number of consumers |
| | B) | attract the most specialized audiences |
| | C) | give the most in depth news coverage |
| | D) | provide the most content for the cost |
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| 6 | |
The magazine industry is divided by the following function categories except: |
| | A) | production |
| | B) | distribution |
| | C) | retail |
| | D) | advertising |
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| 7 | |
Controlled circulation magazines gain most of their revenue from: |
| | A) | subscriptions |
| | B) | advertising |
| | C) | e-commerce |
| | D) | single-copy sales |
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| 8 | |
The following division heads report to the circulation director except: |
| | A) | Managing Editor |
| | B) | Subscription Manager |
| | C) | Single-Copy Sales Manager |
| | D) | Subscription Fulfillment Director |
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| 9 | |
In addition to ancillary services such as e-commerce, custom publishing, and database assistance, which of the following is another basic source of magazine revenue? |
| | A) | subscriptions |
| | B) | single-copy sales |
| | C) | advertising |
| | D) | all of these |
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| 10 | |
Data on the total audience for magazines gathered by conducting personal interviews with individuals to get an exposure score is provided by |
| | A) | Audit Bureau of Circulation (ABC) |
| | B) | Business Publication Audit (BPA) |
| | C) | Mediamark Research In(MRI) |
| | D) | Nielsen/NetRatings |
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| 11 | |
A magazine's rate base is the number of buyers guaranteed by a magazine. |
| | A) | True |
| | B) | False |
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| 12 | |
Hemispheres, an in-flight magazine, is an example of a controlled circulation magazine. |
| | A) | True |
| | B) | False |
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| 13 | |
Most adults read at least one magazine a month. |
| | A) | True |
| | B) | False |
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| 14 | |
A magazine dummy is the schedule drawn up to ensure that articles get to the printer in time for the forthcoming issue. |
| | A) | True |
| | B) | False |
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| 15 | |
Mobile magazines can be read on laptops, cell phones, and PDAs. |
| | A) | True |
| | B) | False |
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| 16 | |
Magazines publishers have turned their attention to increasing circulation in other countries, targeting trends, and looking for creative ways to deliver magazines electronically. |
| | A) | True |
| | B) | False |
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